Jason Liew

We love funny and creative advertisements (ads). Don’t we?

In this business world, all ads ultimately deliver the same message — “Buy Me” to the consumers. Therefore, it really doesn’t matter what you say, it is how you say, that makes the difference.

And based on that, we draw the line between what is lame and what is cool.

Recently, my brother and I, have just created a new website called The Ads Lab.

The Ads Lab,

is a place to share creativity in ads.

is a place to share humour in ads.

is a place to share the masterpiece of ads.

and ultimately, 

is a place with nothing, but ads.

If the links are not working, here is the website address: www.TheAdsLab.com

Tags: Advertisement, Creativity, Humour

Here are some of  the Sony Play Station 3 commercials. These videos are cool, but those PS 3 consoles’ shipping delays aren’t. 

Here are some images for viewing while you are waiting for those video to load.

Tags: Sony, Electronics, Gaming, PlayStation+3, Advertisement

AdSense, Google’s mammoth contextual advertising network, has achieved a revenue of $997 Million in last quarter. Compared to Google’s main site revenue $1.43 Billion, it is just a matter of time, that AdSense overtakes the profitability level of main site.

With the newly added video ads and web 2.0 technology, the future financial growth of AdSense is going to be, perhaps, a foolproof and astronomical one.

To know more about the web 2.0, you can read one of my previous post, it’s here.

Tags: Google, AdSense, Advertising

With some help from Paris Hilton, Youtube has created its first “brand channel”.

A “brand channel” is similar to normal youtube user channels, which are being uploaded with homemade videos. 

However, The purpose of a brand channel is to sell a product rather than to simply share a funny homemade video. It’s a new advertising idea by Youtube in order to monetize their video-sharing business.

For example, Paris Hilton channel is advertising her newly released debut album, “Paris”. Also,  Fox has paid an “undisclosed sum” to include a two minutes ads for Prison Break in the Paris Hilton channel.

Tags: Paris+Hilton, Celebrity, Hotel+Heiress, YouTube, Video+Sharing+Network, Brand+Channel, Advertisement

It has been 3 years since the launch of this Honda ads, however when I re-watch it again through YouTube.  I’m still deeply touched and impressed by the film.

Yeah, you might laugh me that it’s outdated, but I seriously feel that

an ads that 

• took 606 takes to film
• spent  £6 million for the whole campaign
• without a single computer graphic or digital trick

is worth watching for a second time.

It wasn’t just a trendy ads, it is a timeless classic.

Tags: Honda, Car, Advertisement

Scan-reading through my previous month RSS feeds, a post by Coolz0r gave me some thoughts about web 2.0. This is the Top Ten Belgium blogs list made by B.L.V.G based on tools provided by Business Opportunity Weblog. Is this the prologue for next dot-com bubble?

Imagine you are writing blog for fun, and somebody tells you that your blog worth 800,000 dollars for its business opportunity.

According to VentureOne, a leading corporation of capital and private equity research, stated: “In the third quarter, venture capitalists poured $394 million into 51 Internet companies that cater to individuals online, up from just $116 million in 17 companies during the same quarter two years ago”

How a web 2.0 bubble burst?

For business owners and bloggers:

1. Due to optimism in web 2.0 technology, their companies are overvalued for their future profitability.

2. When they are valued highly, they tend to feel more financially secured. They tend to take up more credit spending, such like mortgage and credit cards spending.

3. This is a dangerous wealth effect, because their wealth is majorly based on something abstract and intangible—the websites, rather than traditional business models.

4. When the truth is revealed later, that web 2.0 is not as GREAT as investors expected, the value of those companies crashes.

5. Due to the diminishing wealth in the burst of bubble, and the increasing debt of previous credit spending, they end up in bankruptcy. THE END

For share market investors:

1. Due to optimism in web 2.0 technology, the web 2.0 companies’ share value rises sharply and consistently.

2. The investors note the fast increase in value and decide to buy in anticipation of further rises, rather than because the shares are undervalued.

3. The large increment of investment causes many web 2.0 companies are grossly overvalued.

4. When truth is revealed, all investors lose confidence, and throw shares back into the market, the price of web 2.0 company shares crash.

5. Most investors can’t sell shares on time, thus end up with shares that worth nothing. Their wealth are gone with the burst of web 2.0 bubble. THE END

Tags: Business, Blogging, Investment, Share+Market, Web+2.0, Dot-com+bubble

Coming up with some awesome ads in “Designed to Thrill” campaign, Audi has just defined a new term for us. “Bio-Mechanical Automotive”

It’s just too wasted for not blogging it. Look closer, it’s really cool.

(copy : Designed to Thrill. Audi RS4 V8 420HP quattro.)

(copy : Designed to Thrill. Audi RS4 V8 420HP quattro.)

Tags: Audi, Car, Advertisement, Designed+to+Thrill

Tower Records has bankrupted in August, and now it’s being liquidated. For further details, it’s here.

I’m a Malaysian that support DRM music.

Malaysia is a small country in Asia. It is ranked No.2 in the world for supplying pirated CD and DVD to the global market.

Jeremy, a friend from University of Queensland, has just resigned from his part time job in a local music store, Music Valley.

Instead of using the term “resign”, it’s actually a close down of that particular branch. The boss is doing some budgetary cuts to survive through this tough time in music industry.

With some ideas about solving the piracy issue, Jeremy is going to blog it in this week. If you are interested, this is Jeremy’s Blog.

tags: Advertisement, Marketing, Success